About Us

Our Mission and Philosophy

Our Mission

Our mission is to be a premier holistic financial advisory practice for business owners, foundations, and families who have discerning financial needs. Our professionals provide services geared toward enhancing the financial well-being of our clients and those who depend on them.

We strive to accomplish this through thoughtful, comprehensive, and pragmatic financial counsel, personalized investment and risk management strategies, and cutting-edge product solutions.

Our Philosophy

We recognize the uniqueness of each client and understand that solutions will differ based on individual and family circumstances. We believe that a clear understanding of your complete financial situation and goals is essential.

We encourage collaboration with your other trusted professionals, such as your attorney or CPA, to help deliver the most comprehensive solutions available. We also believe our clients find the greatest confidence when they are actively engaged in the planning and ongoing monitoring processes.

Our Values

We commit to upholding our core values in every aspect of our service and will work to earn your trust every day:

  • Integrity and Candor
    Your interests and well-being will always be our paramount objective.

  • Outstanding Communication, Accessibility, and Service
    Our communication and responsiveness will exceed your expectations.

  • Professional Excellence
    Our goal is to provide capable, comprehensive, prudent, and pragmatic financial counsel.

  • W. Brian King, CFP®

    Managing Principal, King Financial Corporation

    W. Brian King is the Managing Principal of King Financial Corporation, a firm he founded in 1998. With a focus on comprehensive financial planning, Brian serves business owners, foundations, and families, helping them achieve their financial goals.

    Brian began his career in 1996 with Wachovia Bank in Retail Bank Management. He has been a Certified Financial Planner™ Practitioner since 2005, bringing a wealth of expertise and dedication to his clients.

    Born and raised in Concord, North Carolina, Brian holds a Bachelor of Science degree from Presbyterian College, earned in 1996. He is deeply involved in his community, having served two terms on the Concord City Council and held leadership roles such as Executive Board Member of the Cabarrus County Boys’ and Girls’ Club, President of The Community Free Clinic, and President of The Concord Rotary Club, where he was honored as Distinguished Rotarian of the Year. Additionally, he has served as a Deacon at First Presbyterian Church of Concord, NC, and remains active in various other boards and civic organizations.

    Brian is married to Brennan King and is a proud father to two daughters, Betsy and Amanda, one son, Hank, and two stepsons, Arlo and Anderson. In his free time, he enjoys spending time with his family, in-shore and freshwater fishing, mountain biking, volunteering in the community, sleeping, and engaging in outdoor activities.

  • Ashlyn Faust Dempsey

    Managing Director of Benefits Advisory Services, King Financial Corporation

    Ashlyn is the Managing Director of Benefits Advisory Services at King Financial Corporation. With a steadfast belief that a company’s most valuable asset is its employees, Ashlyn has dedicated her career to helping businesses maximize their potential through comprehensive benefits plans. Her life-long mission is to ensure that both businesses and their employees receive the greatest value from their investments in people.

    Ashlyn brings over 20 years of experience in the benefits industry. She previously excelled at AFLAC, where she was recognized as the #1 Regional Sales Coordinator in the country. In 2019, she joined King Financial Corporation to offer a wider range of products and plan designs, and to serve the community she has always called home.

    A native of Concord, NC, Ashlyn graduated from Catawba College with a BS in Business Administration. She is an active member of the Concord Garden Club and has served on the board of the Cabarrus County Junior Charity League. Ashlyn also volunteers with Cabarrus County CVAN, a domestic violence service provider, and completed the 2023 Concord 101 Course, which educates citizens about the city’s government and services.

    Ashlyn is married to Brian Dempsey and they have a mini-golden doodle named Blaze. In her free time, she enjoys gardening, traveling, and spending quality time with family and friends.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Candace Long

    Director of Client Services, King Financial Corporation

    Candace Long is the Director of Client Services at King Financial Corporation, where she has been a pivotal member of the team since 2009. With a career in the financial services industry that began in 2000 at Truliant Federal Credit Union in Uptown Charlotte, Candace brings a wealth of knowledge and expertise to her role.

    Candace is deeply committed to helping individuals and businesses achieve their financial goals. Her dedication to client satisfaction and her personalized approach have made her an integral part of King Financial Corporation, contributing significantly to the firm’s reputation for excellence.

    Her commitment to continuous learning and professional development ensures that she remains at the forefront of industry trends and best practices, providing clients with the highest level of service.

    Outside of her professional life, Candace enjoys spending time with her husband, Stuart, and their two adult children, Marley and Addison. A passionate Clemson Football fan, she also loves spending time at the lake and engaging in various outdoor activities. Candace’s dedication to both her career and her community makes her a valued member of King Financial Corporation and a trusted service provider to clients.

Securities offered through Kestra Investment Services, LLC (Kestra IS), Member FINRA/SIPC*.  Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. Kestra IS or Kestra AS are not affiliated with King Financial Corporation. King Financial Corporation does not offer tax or legal advice. Investor Disclosures: https://www.kestrafinancial.com/disclosures 


This site is published for residents of the United States only. Registered Representatives of Kestra IS and Investment Advisor Representatives of Kestra AS may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all products and services referenced on this site are available in every state and through every representative or advisor listed. For additional information, please contact our Compliance Department at 844-5-KESTRA (844-553-7872). The web site links referenced are being provided strictly as a courtesy. Neither us, nor Kestra IS or Kestra AS are liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of the links provided.